Brief - Nestlé came out with a new larger version of their very popular chocolate MUNCH with a new packaging.
Indian cricket team captain Virat Kohli was chosen to create a teaser campaign where he dressed as an unrecognisable character from southern India and then followed by mainline campaign where Virat emerges as himself.
Project - Character portraits of Virat Kohli with animated expressions.
Agency - Wunderman Thompson
Creative - Joy Sengupta
