PROJECT - Candidly constructed lifestyle images for display at CCD cafes and lounges across India.
BRIEF - As part of re-structuring the brand identity and reach out to a new audience base,
CCD designed a campaign featuring young, independent and free thinking individuals who are not afraid to express themselves.
The new protagonist is a stylish professional who explores the world on their own terms and makes coffee an integral part of their lifestyle.
Concept, creative direction and fashion styling - Kadambari Misra
